Why I hate AI for Marketing
AI can feel like a super useful tool, and it can be for people who already know how to complete the projects they are using it for. I won't use it either way, but if you don't know how to do it already, you won't know why AI got it wrong.
Grace
9/26/20261 min read
Why I HATE AI for Marketing!
For Posting: It can feel super convenient to have AI take over writing your posts, I do understand. Clients hate it. Either they can tell it's AI and lose trust in you, or they can't, but something feels really off. They will choose someone who sounds more authentic and gives less of an 'uncanny valley' feeling. Skip AI, write your post. It'll be worth it!
For Designing: Those AI flyers are SO detrimental to your business. It looks the same as everyone else's designs. I specified flyers, but the logos are just as bad. You are destroying client trust because if you were willing to cut corners on design, they have to wonder if their product or service is safe from short-cuts.
For Business Systems: It feels like AI can easily create these systems for you when you don't know how to do it. The issue i see from real clients day after day is that it doesn't complete the full workflow, or sends things to the wrong place. So you come to me with the AI system and ask me for a discounted quick fix, and I can't do it. Fixing these AI generated systems to actually work, takes longer than just building it from scratch. This sucks to explain because I know you sat in front of it for hours trying to figure it out, I know you really tried, and I hate to charge full price when you've already spent so long on it, but it takes me just as long as the full service to find, fix, and optimize all the issues that were there.
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